According to Statista, 2019, consumer sales of hemp CBD will reach around 1.8 billion U.S. dollars by 2022. That’s up from half a billion in 2018!

Even before the much-welcomed passing of the Farm Bill legislation in late 2018, hemp and hemp-derived products, most commonly in the form of cannabidiol, abbreviated CBD, were already marketed in the U.S. But now these products have found a home in mainstream commerce resulting in a proliferation of newly formed storefront and web-based businesses.

Unfortunately, along with the good companies, the not-so-good ones are also cropping up offering mislabeled, inferior, and unsafe products. A 2017 study by a Penn Medicine researcher, published in JAMA, found that nearly 70% of all cannabinoid sold online are either over or under labeled. For example, 91% of the most popular brands online are falsely advertising Full-Spectrum on their label (Cannabidiol Life, 2020). Further, a recent survey by the Brightfield Groupfound that 40% of CBD products do not contain the amount of CBD listed on the label. As if false claims weren’t bad enough, some companies are infusing their products with synthetic versions of CBD (produced in a lab instead of in a hemp plant) and other dangerous substitutes like Kratom or K2.

But good news abounds. There are still plenty of high-quality and respectable Hemp CBD Oil companies ready to help with your needs.


You’ll want to, at a minimum, look at the Top 5 List. These include, source and variety of hemp, extraction method used to produce the raw hemp extract, source of other ingredients, third-party testing, and the availability of batch lab reports.

Always ask a company about these criteria if you don’t find the information on their website. Rule out any company that will not, or cannot, provide this information.

The table below provides more specifics on these criteria.


The USA grows the highest quality hemp. Avoid hemp from Asian countries.


Not all hemp is equal. Look for companies using PCR (Phyto-Cannabinoid Rich) hemp – a superior hemp rich in cannabinoids and terpenes. If a company says their CBD was extracted from industrial hemp, it’s safe to assume the product is either lower in CBD and terpenes than a product made with PCR hemp, or it has been further processed and has lost some of its natural essence.


The hemp extraction and purification process should involve food grade ethanol, a commonly used method of extraction. This ensures that many of hemp’s beneficial cannabinoids, terpenes and flavonoids are preserved in the process. This method is preferred over CO2.


Most CBD Oil products contain additional oils; olive, vegetable, hemp seed, almond, coconut, MCT, or other essential oils. If an ingredient sounds like a chemical, avoid it.


All quality manufacturers send their products to be tested for contaminants, to measure level of cannabinoids in the product, to identify presence or absence of THC and in what amounts. Look for companies with both quality and third-party testing readily available to the consumer.


A batch lab report should also be available to the consumer. Most companies will use a scannable barcode to view the lab report. Rule-out companies that can’t or won’t provide lab reports.



AVOID COMPANIES MAKING HEALTH CLAIMS. Many CBD companies market their products as a cure or treatment for certain maladies. These are unsubstantiated claims and are not supported by the scientific research required by the FDA.

DON’T RULE OUT SMALL COMPANIES. Buying hemp CBD from a large company doesn’t guarantee a quality product. There are many smaller or newer companies, which sell very high-quality products, and often have better customer service and offer a more personal approach to the experience. Big, medium, or small – use the criteria outlined above as a starting point.

BROAD SPECTRUM OR FULL SPECTRUM. Broad spectrum refers to CBD oil products that contain a combination of cannabinoids, terpenes and other beneficial compounds found in hemp. Many CBD oil products are made using CBD isolate whereas broad spectrum oils retain the beneficial compounds found in the original hemp plant. Broad spectrum CBD oil products contain no detectable THC.

Full spectrum is very similar to broad spectrum. The primary difference is that full spectrum retains the trace amounts of THC present in the hemp plant. Presently the amount of THC must always be less than 0.3%. Full-spectrum CBD products are generally priced higher than broad-spectrum or CBD isolate because the entire plant is used to produce the benefits. If you choose to purchase full spectrum products, make sure it is legal to do so in your state. Also, ask about the extraction process used. Remember, true full spectrum products use an ethanol extraction process not CO2. Don’t be a victim of mislabeling.

A NOTE ABOUT COST. In the search for a quality CBD company, product cost is likely an important consideration. Quality hemp CBD is not considered cheap by any means but there are good reasons for the generally high cost of hemp CBD products. In short, legally growing and breeding CBD rich strains is a long and expensive process. Exorbitant taxes at every step often accompany the legal cultivation of hemp. Then there’s the cost of the very expensive extraction and purification equipment and the highly paid workers needed to operate it. Extensive testing is also is required to ensure products contain less than 0.3% THC; a process necessary to receive legal accreditation. Purchasing or producing the quality, often organic, oils used in the final product also contribute to expense.


THE BOTTOM LINE. There is no question that quality hemp CBD is both useful and versatile. As a result, there’s a veritable cornucopia of companies pedaling their CBD wares making it a challenge for the consumer to identify reputable sources. The Top 5 List is the best place to start to narrow down your search. It’s never a good idea to buy cheap hemp CBD. You’ll most likely end up dissatisfied with the results, or worse. The processes, quality control, and regulatory steps previously outlined earlier are in place for a reason. Purchasing expensive hemp CBD doesn’t guarantee top quality products nor does it suggest a reputable company. Remember mislabeling? Yes, hemp CBD products can be pricey. But if you’re on a budget, and still want to experience the benefits of hemp CBD, you’re in luck. You don’t have to compromise quality or wellness. Most, if not all, reputable companies, whether an online store or store front, frequently offer substantial promotions, like buy 1-get-1, special coupons, frequent buyer programs, referral rewards, and many others. Military, Veterans, and low income often enjoy even deeper discounts.

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